Iteratively is fully configurable.

To set your company up with a consistent data taxonomy, a standardized naming convention is an important first step. Iteratively can enforce your configured conventions to ensure that all teams and stakeholders generate consistently-named events and properties, simplifying the consumption of those events and eliminating the need for data cleanup.

Iteratively comes with several common naming conventions built-in (e.g. user_logged_in and User Logged In) and supports custom regex-based naming conventions.

When creating events and properties in the tracking plan, Iteratively will automatically suggest the proper naming and present a warning if an event is defined in a way that conflicts with your company’s naming convention.